Marvel Comics was the leading publisher in Retail Dollar and Unit Market Shares based on total sales of comics, graphic novels and magazines to comic book specialty stores in 2011, according to Diamond Comic Distributors. Justice League #1 was the top seller for the year, with more than 230,000 copies sold to North American retailers across several printings. The top winners in sales DC the New 52, Marvels Mega series, and Image Comics “The Walking Dead”. Marvel, DC Comics and Image Comics all shared 81% of the market share according to Diamond Distributors. Below is a table of sales and market share for 2011. You can see how Marvel and DC dominated in comic sales.
Now you see why Comics Talk and other Comic based media discuss Marvel and DC so much just because of the popularity alone. These are bad times financially in history but people are making room for entertainment in comics. In the age of 3, 4, and 5 dollar comic books I am amazed by the sales. People are not bashful about spending money on comic entertainment. We are here to keep you up on the latest so stay tuned comic faithful for more. 🙂 Walt
PUBLISHER MARKET SHARES
Based on Total Unit Sales of Products Invoiced in Calendar Year 2011
| PUBLISHER – MARKETSHARE | RETAIL | UNIT |
| MARVEL COMICS | 37.29% | 40.93% |
| DC COMICS | 31.41% | 36.77% |
| IMAGE COMICS | 5.27% | 4.71% |
| IDW PUBLISHING | 4.73% | 3.78% |
| DARK HORSE COMICS | 4.71% | 3.35% |
| DYNAMITE ENTERTAINMENT | 3.06% | 2.85% |
| BOOM! STUDIOS | 1.73% | 1.43% |
| VIZ MEDIA | 1.09% | 0.47% |
| EAGLEMOSS PUBLICATIONS LTD | 0.96% | 0.23% |
| AVATAR PRESS INC | 0.79% | 0.54% |
| ZENESCOPE ENTERTAINMENT INC | 0.69% | 0.64% |
| ARCHIE COMIC PUBLICATIONS | 0.67% | 0.74% |
| RANDOM HOUSE | 0.64% | 0.17% |
| FANTAGRAPHICS BOOKS | 0.53% | 0.11% |
| HACHETTE BOOK GROUP USA | 0.40% | 0.12% |
| ONI PRESS INC. | 0.38% | 0.15% |
| BONGO COMICS | 0.28% | 0.34% |
| TOP SHELF PRODUCTIONS | 0.27% | 0.08% |
| ASPEN MLT INC | 0.26% | 0.35% |
| DRAWN & QUARTERLY | 0.21% | 0.05% |
| ARCHAIA ENTERTAINMENT LLC | 0.21% | 0.09% |
| TITAN | 0.17% | 0.10% |
| TOKYOPOP | 0.16% | 0.09% |
| HUMANOIDS INC | 0.15% | 0.02% |
| ABSTRACT STUDIOS | 0.14% | 0.10% |
| OTHER NON-TOP 25 | 3.77% | 1.79% |
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With everything that happened I have to say Marvel did a better job than DC in producing interesting Comic Books. And the independent comics like Image and Dynamite Entertainment are getting better and Dark Horse put out some good stuff also. 2011 was a good year for comics.