Year 2011 Marvel Lead in Comic Book Sales DC Close Second

Justice League #1

Marvel Comics was the leading publisher in Retail Dollar and Unit Market Shares based on total sales of comics, graphic novels and magazines to comic book specialty stores in 2011, according to Diamond Comic Distributors. Justice League #1 was the top seller for the year, with more than 230,000 copies sold to North American retailers across several printings. The top winners in sales DC the New 52, Marvels Mega series, and Image Comics “The Walking Dead”. Marvel, DC Comics and Image Comics all shared 81% of the market share according to Diamond Distributors. Below is a table of sales and market share for 2011. You can see how Marvel and DC dominated in comic sales.

Now you see why Comics Talk and other Comic based media discuss Marvel and DC so much just because of the popularity alone. These are bad times financially in history but people are making room for entertainment in comics. In the age of 3, 4, and 5 dollar comic books I am amazed by the sales. People are not bashful about spending money on comic entertainment. We are here to keep you up on the latest so stay tuned comic faithful for more. 🙂 Walt 

PUBLISHER MARKET SHARES

Based on Total Unit Sales of Products Invoiced in Calendar Year 2011

PUBLISHER MARKETSHARERETAILUNIT
MARVEL COMICS37.29%40.93%
DC COMICS31.41%36.77%
IMAGE COMICS5.27%4.71%
IDW PUBLISHING4.73%3.78%
DARK HORSE COMICS4.71%3.35%
DYNAMITE ENTERTAINMENT3.06%2.85%
BOOM! STUDIOS1.73%1.43%
VIZ MEDIA1.09%0.47%
EAGLEMOSS PUBLICATIONS LTD0.96%0.23%
AVATAR PRESS INC0.79%0.54%
ZENESCOPE ENTERTAINMENT INC0.69%0.64%
ARCHIE COMIC PUBLICATIONS0.67%0.74%
RANDOM HOUSE0.64%0.17%
FANTAGRAPHICS BOOKS0.53%0.11%
HACHETTE BOOK GROUP USA0.40%0.12%
ONI PRESS INC.0.38%0.15%
BONGO COMICS0.28%0.34%
TOP SHELF PRODUCTIONS0.27%0.08%
ASPEN MLT INC0.26%0.35%
DRAWN & QUARTERLY0.21%0.05%
ARCHAIA ENTERTAINMENT LLC0.21%0.09%
TITAN0.17%0.10%
TOKYOPOP0.16%0.09%
HUMANOIDS INC0.15%0.02%
ABSTRACT STUDIOS0.14%0.10%
OTHER NON-TOP 253.77%1.79%