DC Entertainment Moves to New Division At WB

Pam Lifford, who ran the consumer products division, has been named president of the new division.

Source: The Hollywood Reporter

Warner Bros. has created Warner Bros Global Brands and Experiences, an umbrella division that will encompass DC, Warner Bros Consumer Products, Themed Entertainment, and a new global franchise team. Pam Lifford, who ran the consumer products division, has been named the president of the new division.

Lifford will be the president of Warner Bros. Global Brands and Experiences, referred to as WBGBE. Warner Bros. CEO Kevin Tsujihara announced the new division today, putting Lifford in charge of DC Entertainment, Consumer Products, Themed Entertainment, and a new Global Franchise group.

According to Warners, Lifford’s duties include a lot of corporate-speak:

“all-new fan-engagement business opportunities as well as working to align the current fan-focused activities of WBCP, Themed Entertainment and DC that lend themselves to next-level development. She’ll also work with all divisions of the studio to ensure that every touchpoint for cross-divisional and cross-company collaboration is maximized. Additionally, she will coordinate with WarnerMedia sister companies HBO and Turner as well as various AT&T divisions when appropriate.”

DC co-publishers Jim Lee and Dan Didio now will report to Lifford.