Marvel’s initial announcement focused on the innovative marketing of playing this in IMAX theaters before the TV premiere. “This unprecedented alliance represents a bold, innovative approach to launching great TV content for a worldwide audience,” said Ben Sherwood, co-chairman, Disney Media Networks and president, Disney|ABC Television Group in a statement. “It highlights Disney|ABC’s unrelenting commitment to finding new and creative ways to showcasing our very best programming and increasing global engagement and reach.”
Be more than human. Meet Marvel’s “Inhumans,” straight from #SDCC! Premiering exclusively in IMAX Sept 1 and continuing on ABC Sept 29.